Setting up a website can be a great way of attaining the financial freedom you want in life. However even once it is set up you need to drive traffic to it and make it known. To do this you need to have a good link building campaign.
Contextual link building is where you get back links to your website. Back links are links from one site to yours. These back links work together with Search Engine Optimization to figure out what page rank your website will have.
There are a lot of things that go into link building, and a lot of newbies tend to dive straight into it and make mistakes. To avoid this outcome, there are some simple tips to help you get started.
- Quantity. Make sure you get a lot of back links. The more back links you have out there, the more people will see it and the more traffic your website will get. Since there are a lot of competitors out there doing the same thing, you need to out muscle them by getting the most back links you can.
- Quality. While having a lot of back links is important, making sure those back links are actually worth it is equally as important. All the back links in the world will do you no good if they are bad quality. So making sure the contextual link building you do is worth it is an important step.
- Get links from high ranked websites. These websites are worth more then a site that is at a lower rank. This is because google’s SEO looks at their success and the fact that they are linking to your website, and determines that your website must have quality content as well, as such it increases your page rank.
- Avoid no follow links. A lot of links now days have the “no follow” tag to help keep spammers at bay. However these tags also mean that the link is not counted as a back link, so it does not go towards increasing your page rank and is ultimately worthless to you.
- Focus on relevant links. Even if you have a lot of high quality back links, if they have nothing to do with your niche, they will not count towards your page rank. So you have to ensure you only use back links from websites in a similar niche to yours.
- Use anchor text. Anchor text is where you include the link in a phrase or word within your post. You can do this with your keywords to further add a little kick to them. This will hold a lot of weight with SEO.
- Use contextual link building. Contextual back links are similar to anchor text in that you put them within your post. However it also fits in within the context of your post. Google loves unique methods such as this and they will be worth a lot for your page rank. They can be a little hard to fit in properly but are well worth it.